What is the role of a life insurance agent?

The role of a life insurance agent primarily focuses on selling insurance products, assisting clients in navigating their insurance options, and providing information to help them make informed decisions about their coverage needs. While agents do play a crucial part in the application process for insurance policies by gathering necessary information and facilitating communication between the client and the insurance company, they do not have the authority to approve applications. That decision ultimately rests with underwriters who assess risk and company guidelines.

Agents serve as knowledgeable intermediaries who explain policy features, benefits, and terms, guiding clients towards policies that fit their personal situations, whether those are term life, whole life, or other options. Unlike what is suggested by some of the other options, agents do not limit themselves to specific types of insurance products, nor do they manage company investments or provide legal advice. Their primary objective is to assist clients in obtaining and understanding their insurance coverage, not engaging in formal legal consultation or investment management.