Which term describes the practice of selling insurance policies under pressure?

The term that best describes the practice of selling insurance policies under pressure is pressure selling. This practice involves applying significant urgency or emotional pressure on potential clients to make immediate decisions regarding the purchase of insurance policies. Sales representatives using this approach may create a sense of fear of loss or missing out, which can lead clients to make hasty decisions without fully considering their options or the implications of the purchase.

Understanding pressure selling is crucial because it highlights the importance of ethical practices in the insurance industry. It emphasizes the need for agents to provide a more consultative approach, where clients are given the time and information needed to make informed decisions.

While aggressive marketing can also involve high-pressure elements, it doesn't exclusively pertain to the emotional or psychological pressure that characterizes pressure selling. Coercive enrollment suggests an element of forcefulness that may lead to compliance, which differentiates it from the nuanced and often manipulative techniques used in pressure selling. High-pressure tactics similarly implies a forceful approach, yet it may not capture the specific emotional strategies involved in pressure selling. Therefore, pressure selling is the most accurate term for this behavior.